Queen Latifah Launches a New Clothing Line “The Queen Collection”

Business, Fashion | hiphopucit | May 24, 2011 at 10:43 am

Award-winning rapper Queen Latifah has partnered with the Home Shopping Network to launch a new clothing line, The Queen Collection.

The Queen Collection is inspired by Queen Latifah’s personal style and design aesthetic, according to the rapper.

“I wanted my collection to reflect my personal style while giving women the tools to build a wardrobe they can feel good in,” Queen Latifah said. “I partnered with HSN because it’s the ideal platform to share my story and the stories of women who inspired me. I hope to instill confidence in hundreds of thousands of women across the country.”

Latifah’s line with the Home Shopping Network will feature handbags, outerwear and other apparel, including riding pants, slouchy blazers, ruffled blouses, scarves and suede moto jackets.

“To truly capture the diverse aspects of this remarkable artist, we focused on creating a comprehensive lifestyle brand that encompasses apparel, accessories and beauty,” added Mindy Grossman, CEO of HSN, Inc. “Queen Latifah’s appeal is universal, and her ability to entertain, enlighten and empower women is sure to resonate with our customers.”

Queen Latifah will debut the line on August 27th, during a live on air appearance.

In September she will return to debut a custom line of Natural Wavy Clip-On hair extensions with the network.

“HSN and I have worked closely together to create a high quality hair product for women who are interested in reinventing their look,” continued Latifah. “Since my brand philosophy is about instilling confidence in women everywhere, I want to help them transform their look from head to toe.”

Queen Latifah is slated to appear on HSN on Saturday, August 27th starting at 12:01 AM EST.